Digital marketing is one of the growing areas of online business, and it is expected to dominate in the coming years hence it will generate great job opportunities in Digital Marketing domain. To help you boost your confidence and preparing you well to ace your interview, we have compiled a list of the top Digital Marketing interview questions, for both freshers as well as experienced candidates. The questions have been categorized in the following sections
Digital marketing is one of the growing areas of online business, and it is expected to dominate in the coming years hence it will generate great job opportunities in Digital Marketing domain. To help you boost your confidence and preparing you well to ace your interview, we have compiled a list of the top Digital Marketing interview questions, for both freshers as well as experienced candidates. The questions have been categorized in
Commonly asked Digital Marketing Interview Questions
Personalized Digital Marketing Interview Questions and Answers
Digital Marketing Fresher
Digital Marketing Executive
Digital Marketing Manager
Let’s get started!
Commonly asked Digital Marketing Interview Questions
Q1. How can you categorize Digital marketing?
Inbound Marketing
Outbound Marketing
Pulls in interested costumers
Pushes regardless of interest
Written according to the consumer’s needs
Written according to the product’s needs
A part of content consumption
Disrupts content consumption
Natural habitat: blogs, social media, search, influencer marketing, opt-in emails.
Natural habitat: display ads, telemarketer scripts, magazines, TV ads, billboards.
Q2. Explain Digital marketing?
Ans: Digital marketing is all about the tactics for brand marketing via online channels. It includes various techniques like SEO, SEM, Link building, Email marketing, PPC, Affiliate Marketing, etc.
Q3. What are the different types of Digital Marketing?
Ans: Different Digital Marketing aspects –
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Email Marketing
Social Media Marketing
E-commerce Marketing
The most popular and effective ways to increase traffic to your website are-
Paid search
Display advertising
Content marketing
Writing crisp headlines
SEO activities
Content optimization
Targeting long-tail keywords
Guest blogging
Seeking referral traffic
Posting content on LinkedIn
Linking Internally
Email marketing
SEO or Search Engine Optimization is the process of increasing the quantity and quality of website traffic by increasing the visibility to users of a web search engine. SEO is the practice of getting traffic from the organic, editorial or natural search results on search engines
For better page ranking, keywords can be used in the following areas-
Website URL
Website Title
Meta tag
Web page content
Body text
Headlines
