Why Public Action Doesn’t Affect the Lines as Much as People Think Most sportsbooks are retailers. Market makers are the exception, not the rule. The market makers set the lines, and most retailers just copy them. And most of the public bets at retailers. Those are the sportsbooks that are least likely to move their lines based on public action. This is, in a nutshell, super slot why trying to fade the public is doomed to fail. Public action just doesn’t have that big an effect on the lines most of the time. The typical advice is that if the public loves one side of the bet, you should bet the other way. The flaw in that thinking is that the public money doesn’t affect the line. And the line is what matters when it comes to placing the bet. Remember, you’re trying to buy a bet when it’s priced too cheaply. If the public action doesn’t affect the price of the bet (the line), it doesn’t help.