The way it is manifesting itself via elements like 2k22 mt the Twitch chat feature that they use on their Twitch broadcasts. "The Twitch chat is constantly running and we're watching that definitely to keep in touch with our viewers however, it's also an effective tool for getting immediate feedback, and we're making adjustments to our broadcasts... we're discussing "hey the fans want this camera angle and the fans want this behind the scene content." After we make these adjustments, we're giving fans credit for the change and they're awestruck by it." This is the idea that Donohue states is "almost becoming a requirement of younger consumers, where the expectation is that they're listening."

The NBA 2K League is not restricted by the traditional rules of basketball.

The major advantage is the ability to play anywhere. This is not just an advantage for the draft process to change but also allows for international markets to be discovered. The NBA itself has done a fantastic efforts to expand the profile of the league abroad however it has been limited to playing in individual games in cities such as Paris, London and China. International divisions, long rumored to be possible, are the opposite of a dream.

There are no restrictions for NBA 2K League. "There's plenty of greenfield the future, in terms of international expansion and growing the game globally" Donohue says. The Gen.G Tigers from Shanghai are an international expansion team of the NBA 2K League, was admitted to the league during this season. They also hosted tryouts in Seoul, Hong Kong, and London. Donohue added, "We're trying to continue in securing international stars who we've identified are available." "It's an integral part of our plan to establish a European division, and to have an Asia Pacific division," before adding "it's really more question about when, not whether."

It's much more than reaching international audience. Donohue explained that the NBA 2K League had planned for this season however, it wasn't about reaching a global audience.

"The most appealing aspect of esports I can only imagine Magic Gaming can do it from Disney or the Knicks could play this from the Statue of Liberty," Donohue envisages."You can have games being played in really different ways that bring the brand to life." The NBA 2K League begins to prepare for only it's fourth season with a growing base of players, established partnerships and a rigorous tryout program to cheap Nba 2k22 Mt select the best players no matter where they are, the world certainly does appear to be their oyster.