It is no doubt that the PPC campaign is one of the best and most effective digital marketing campaigns. For those who don’t know, PPC is a Pay-per-click marketing campaign. In this situation, the advertiser has to pay Google when the ads are clicked by the user.

PPC campaign is a great way to reach the targeted audience in an era of cutthroat competition, when every day, there is some new company popping out. You have to keep the customers engaged and bring more traffic to your website, giving a positive impact on your business.

Achieving success in PPC Campaign is easy; all you have to do is optimize the PPC campaign effectively and avoid any common PPC mistakes.

In this article, let’s learn about PPC campaigns and tips and tricks to optimize the digital marketing strategy.

• Build a strong account structure

One of the basic tips for having a great head start with a PPC bid management is having a strong account structure. That is the first thing that is noticed in the account:

• How many keywords are in each ad group?
• How many ads are in each group?
• How relevant are the keywords in the ad?

People pay very little attention to these things and create their accounts, making a huge lot of mistakes. The best thing to do is to have a few PPC campaigns around each product that your company has to offer, location, and other themes that go well with your campaign.

Let me tell you that it is not a great idea to have too many PPC campaigns, especially if you see a positive outcome. It will also affect your budget. It is a great idea to break down your PPC campaign by looking at the site's structure. If your business is small and your budget is limited, then you can take a “Top sellers” campaign with a higher budget and another one with a lesser budget. It will work well in your favor.

You should also define your goal, which will be the driving factor for the traffic to flood your website.

• Pay attention to high-performance keywords.

Keywords play a very important role in PPC Campaigns. You need to check the performance of your keywords as they are the building block of a successful PPC campaign. So, keep a check on the keywords that have high performance and are paying you back.

You should use more of such keywords, but keep in mind introducing changes in the bidding strategy. Just because a bunch of keywords is performing well, it does not mean that they should be left running their course. It will help you trace the optimal bid for each keyword.

Lastly, the quality score is the performance indicator, so keep an eye on the quality score to determine which keyword’s performance is better than the other.

• Create a negative keyword list

Just like the positive aspects, the negative aspects of the PPC bid management campaign should be kept in check so that it does not negatively influence the campaign. It will save your ad Campaign from getting triggered by unnecessary queries. It will help you make sure that the ad appears only in front of the targeted audiences and your ad budget is saved. In simple, words unwanted traffic is filtered, and it saves you from the hassle.

Say, for example, if you are selling a new music system, you should create the ad word “new music system” so that your ad is not displayed in front of people looking for repairing and buying a second-hand music system.

You will be saved from unwanted queries, and your PPC campaign will successfully remain on budget.

• Create engrossing PPC ads

The copy of the ad you have prepared is very important as it will be the form of communication between you and the customer. So, the ad must be fascinating and engaging. Create a unique ad copy that will grab the attention of the customers. There should be an eyeball-grabbing headline.

Most potential customers get intrigued by just scanning the screen and the headline in front of them. The message of your ad should be clear and to the point, with no beating around the bush.

Lastly, you need to highlight the unique selling proposition and include a strong call to action.

• Use ad extensions

To provide more information regarding your product, the use of ad extensions is necessary. The extra information will make the customer understand the product better. Ad Extensions also improve your visibility, increase the CTR and improve the overall ROI.

To make sure that the ad extension is beneficial for your PPC Campaign, you need to take care of the following things:

• Sitelinks Extensions are the additional links in the ads that direct visitors to reach their desired location on your website. These extensions provide links to additional landing pages to give more specific options.
• Call Extensions allow visitors to call you with the help of just one click. This makes it easy for your potential visitors to call you.
• Location Extensions improve your ads by displaying your physical address, contact number, and a map to show directions to reach out to you. They make it easy for local customers to reach out to you quickly.
• App Extensions come in the form of links just below your ads and direct the visitors to the App Store or provide a download link.
• Make ad-specific landing pages.

Your ad copy and landing pages should be complementary to each other. The ad copy will only do its work right if it is aligned with the right kind of relevant landing page. So, write the ads keeping in mind what you will offer them on the landing page. Some advertisers mistake either directing visitors to the homepage or creating a generic landing page for PPC ad campaigns.

Align your ads to your landing page as both of them correlate to each other.

Ensure you highlight the benefits, features, and USP in your landing page that you mentioned in your ad copy to ensure consistency.

Conclusion

PPC campaign requires constant monitoring to give them the best possible outcome, and the beauty of this marketing approach is that you can see every part of where your expenditure is going if you take the time to look.

The data that is recorded by conversion tracking gives you an insight into the performing and non-performing metrics so that you can optimize them for better performance. Conversion tracking is not a one-time activity – make it a constant to improve your conversion rates.

To stand out from your competitors, you do need to have that urge to do better every single day.