For businesses, there's the possibility of NBA 2K22 MT taking a risk by entering an industry that is still in its infancy like esports as a former Golden State Warrior and prominent tech entrepreneurs Andre Iguodala once called "the Wild Wild West". The risk was worthwhile for the NBA. Donohue says, "It's in 2K's DNA to be innovating." Donohue also points out that NBA owners "realize that the future is bright and is only going to get bigger. So I believe there was more risk not doing it rather than actually doing it."

Beliefs that esports are unorthodox ideas, attracting gamers who are hardcore, but with little commercial value beyond that are proven to be false. Forbes stated last year that the global revenue from esports could exceed $1.1bn in 2019.

"Even over the last three years, our three seasons, the conversations I have now differ from what they were before the league was established because it's simply more regular, and Cheap NBA 2K22 MT Coins it's not that unusual;" Donohue emphasizes. Kirk Lacob, Warriors Assistant General Manager, recently told me that esports were "absolutely maturing".