Product marketing is a benefit of sales, that is, the "4P principle" in marketing strategy-product strategy, price strategy, channel strategy and promotion strategy to guide the initiative of the brand, differentiate it from competitors and promote products Sales. In fact, there is a related word beginning with "P", which cannot be ignored in product and brand marketing: Packaging.
For gift boxes, the main purpose is the protection and storage of products, but also plays a key role in spreading brand culture and attracting customers' attention. After all, gift boxes are usually one of the first elements that customers observe when purchasing products.
So how to increase the value of the product by upgrading the gift box? You can combine decorative elements, for example, from the selection of specialty papers to bronzing and embossing processes, all can help products stand out in crowded shelves. At the same time, you can use solid materials to convey the value of the product.
Your product can be the most unique in the market, but if there is no eye-catching lid and bottom box, then your product may not attract the attention of users. The decorative elements in the gift box can add value to the product in different ways to promote product sales. Decorative elements can make a preliminary positioning of your product, and can well support the marketing of the product.
Adding a coating or film to the gift box can add a layer of protection to your packaging. They not only increase the material strength and water resistance, but also help prevent scratches on the packaging box to show customers the best side.
Now, high-end gift packaging boxes are very popular to use bronzing, embossing and other processes to add value to the products. The hot stamping process can be applied to the text and pattern of the packaging box, and the bright and dazzling colors can play a finishing touch to the gift packaging box. The embossing process, on the one hand, makes the surface of the packaging box have a three-dimensional effect, on the other hand, the customer can bring a very unique tactile feeling to the touch.
Only when you think that gift boxes are not just a tool for packaging products, can you discover the value-added effect of product packaging on products. Brands can use gift boxes to display product information and market your brand.
