Here are 6 reasons why Instagram is so popular right now for all businesses, especially real estate.
More leads (loyal)
People like to do business with other people whose style they can relate to. That is, through the Insta format, potential clients have an instant idea of your style and who you are as a real estate agent. This can build loyalty much faster than other social media platforms.
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social proof
Above all, as social media and the internet play a bigger role in people's purchasing decisions, social proof across multiple spectrums becomes very important. Social proof is something like comments, having a lot of followers, being ranked on the first page of Google, etc… So the more places your customers can look for you and find you have a successful track record, the easier the closing job will be a customer becomes.
Instagram has 15x the engagement rate of Facebook and 20x that of Twitter
First of all, Facebook and Twitter reduce the reach of companies' posts so that they pay for ads. Insta is similar, but to a much smaller extent, which means your posts will appear in many more feeds from your prospects without paying for the ads.
As you gain followers on Instagram, it becomes even easier to earn more
First of all, remember that gaining your first 1000 followers can take some time, (although there are many sites to buy Instagram followers online, but getting followers in your niche with a high probability of buying your product is a slightly different story.
It’s fun and enjoyable
Create content that many people enjoy and share with each other. As real estate agents, we come across interesting things on a daily basis. Am I right?
Make money
First of all, network with many important Insta influencers who share that companies reach them on a weekly basis. They ship products to review and maintain. They also pay influencers for messages and ads. That's why Instagram ads for real estate agents can still pay off as part of your overall Insta strategy.
Best Practices
So before you start scaling your real estate Instagram game to the top, we should probably cover some of the best practices.
Business profile vs. personal profile
First, create a business profile. This allows you to add a link to your bio. Engagement and social proof is great, but you need to remember to create a call to action that will also direct potential customers where you want them to. This link can be to a lead generation landing page or to your initial survey site.
Profile feed theme
Next, it's important that you choose a theme when you start posting images and videos on your page. Some themes I see often and that look great on Insta are:
- Same filter and hue
- white border
- black border
- color coordinated theme
Having a theme is important regardless of your style, because it shows people that you are organized and gives them an idea of what to expect if they follow through on it.
Consistent Post Schedule
It is also very important to follow a consistent post schedule. I recommend 1-3 posts per day. This may sound like a lot, but if you plan your content once a week and schedule your posts, it becomes much more manageable. Facebook Creator Studio makes automated publishing easy and free!
Hashtags on Instagram
Finally, research your hashtags and use them strategically. Most real estate agents, myself included, work in the local market. Research which hashtags are popular in your area and create a list that you can extract from while creating posts.
That said, don't just choose those that have the most posts. Maybe, you'll never get enough likes on your content at first to get to the top hashtag posts with a ton of posts.
The interesting thing is to limit yourself to hashtags that have posts equal to 100 times the amount of followers you have. Later on, you'll see some that have less and some that have more, but if you target hashtags that don't have a ton of posts, you'll stay at the top longer and get more views from non-followers.
30 is the maximum number of hashtags Insta will allow you to use in a single post. Also, this includes the post description and comments combined. I recommend using only 1-3 hashtags in the actual post and as many relevant hashtags up to 30 in the first comment.
For faster hashtag entry, I add a custom keyboard shortcut with about 35 hashtags relevant to most situations. Then I just delete a few that are less relevant to that post so I can stay under the limit.
Bio
Having a powerful biography is extremely important to gaining massive followers on Instagram. For, this will be success or failure in determining whether someone will follow you. If you've gotten someone this far, you've obviously done something right in the content to get noticed. Make sure your biography doesn't disappoint.
Be sure to include your full name in your bio if your profile doesn't show it. Use emoji and a hashtag or two to lighten things up a bit. Use line breaks so people can easily see what you do and who you are. And finally, offer something of value to entice someone to click your link in your bio or connect with you more.
Milestones
In addition to gaining followers just to increase your reach, there is a significant benefit to gaining 10,000 followers. That is, Instagram offers influencers with over 10,000 followers the ability to add links to their Insta stories. If you've ever seen a story and it says “swipe up to see details” or something similar, that's what I'm talking about. In that sense, this is a big boon for content creators like real estate agents with a blog or imagine being able to post an Instagram photo of stories from a new listing and say swipe up to see the details and take them to your listing with all the details. Insta users with less than 10,000 followers can only direct people to click the link in their bios.
How to increase your followers on Instagram
First, the main idea behind the strategy to gain 100+ followers a day is to interact with your ideal customer and know that a percentage will engage them back. More specifically, look for a hashtag that is popular in your area. Let's use #real estate. This hashtag has over 3 million posts, so posts are sent every minute. You can use multiple hashtags for this strategy.
What you will do is click on one of the first posts, like and follow the person. Occasionally leave a comment or, more rarely, send a direct message. Finally, continue this process for about 20 minutes, scrolling down, liking and commenting on posts from about 50 new people. Repeat this 8 to 10 times a day.
Additional Information
First of all, there are two additional things to note. Keep your likes and followers under 500 a day. More than that, you run the risk that Insta thinks you are sending spam to the system and may block or ban your account.
Also, Instagram only allows you to follow 7500 accounts at a time. This means that you will need to remove accounts that you follow that did not choose to follow or engage with you back (about 80% of the accounts you follow). There are apps you can download that allow you to track people you've followed but haven't followed you back.
Instagram Stories
Think of Instagram stories as your place to post your daily experiences. Use it for a peek and behind the scenes, so to speak. This is different from your main feed because you will only put the best of the best in your main feed.
It's as if your main feed were your portfolio of selected and thematic works as mentioned above. Your story feed may be less “pretty” and more fun or themed.
Because the story feed disappears after a day, you don't have to worry about what your stories will look like after a day. You'll want to keep your top feed posts for a long time, so you'll need to think and devote more time to creating great posts!
What not to do?
- Follow / Stop following randomly
Be very specific about who your target audience is and go after them. If you direct random accounts to follow and they don't relate to your content, even if they follow you back, they probably won't engage with your posts, which in turn will hurt your level of engagement.
- Don't make your profile private
People need to see your posts to decide whether or not they want to follow you. That is, if you have a private profile, people won't be able to see your posts until you approve the request to follow. This will dramatically lower your follow-up rate.
- Do not leave comments unanswered for
The more likes and comments you get, the better your involvement will be and the more people Instagram will show your future posts. If you get comments, reply to them to help add engagement. Also, if followers see that you are actively responding to all of their comments, they are more likely to leave a comment.
- Do not misuse hashtags
Don't add irrelevant hashtags to posts. You're better off adding more smaller hashtags that are relevant to your post than adding larger irrelevant hashtags just because you think you'll get more exposure that way. In fact, it's just the opposite.
- Don't post at the wrong time
First of all, the amount of exposure your post gets is directly related to how quickly it starts getting likes. The first few hours after creating a post will affect how many people Instagram will choose to show your post. Get lots of likes and comments quickly and your post will be displayed to more people. The best time to post to Instagram for each day of the week is 2pm.
- Don't post images with the wrong scale
Your main Instagram feed should have photos scaled to a 4:5 vertical format. Your Instagram stories should be cropped to 9:16 vertical. This will allow your photos to take up as much screen space when someone is scrolling through the feed, which will make your posts stand out even more. Especially since most people still use 1:1 square images.
- Don't be overly promotional
This goes for both the posts in your feed and what you're commenting on other people. Don't jump right away and talk about your services in a comment. Also, don't promote your real estate services on every post you make. If you look like you're looking for sales, you won't get people to engage with you.
Conclusion
Finally, Insta is a platform where people go to see value. Much of your exposure and engagement comes from creating content that stands out. Investing a little extra effort helps a lot on Instagram. Be it stepping up your camera game and filming on a DSLR. Or downloading the best photo editing apps for your phone, as the extra detail is what helps your posts stand out.
Source: Tajarat.com.pk
