1. BASIC CONCEPT

Creating a concept that is as basic as possible without losing the idea of ​​quality for what we are trying to sell is striking and understandable first for all types of public.

2. A GOOD COLOR PALETTE

We said it almost that in the first post we wrote in Brandesign: Color is the most important visual value of your Branding strategy. Color is one of the aspects that your clients will remember the most about you. In addition to creating a very relevant differentiated value, color can have different connotations depending on the market segment, color can determine temperature, it can determine a flavor, it can determine a speed, even price. When designing logos in Brandesign, we look for more than a color palette, whether or not they will be used only in the logo, we apply them as a corporate identity strategy to the brand. A good color palette will bring your brand to life, don't just think about the logo.

3. TYPOGRAPHY

The brand, through the logo, must use a typeface in accordance with what it is intended to sell. That is not excessively gothic or complicated to read. The clearer the better it will be perceived by the target. Typography is one of those brand assets that must be studied very well since it will be present not only in online media such as social networks, your website or YouTube channel but will often be printed on envelopes, budgets and you must have not just one, but several depending on the scenario.

4. CLEAR EVOLUTION

To capture the emotion of the current public, perhaps more focused on the immediate future, it is feasible to develop a campaign that shows the evolution of all the brand's logos over the years. In this way, the client will see how established it is in the market. When we talk about companies, it is usually very reliable to check the extensive route that an entity takes.

You can use Free Logo Design Tool by DesignFier to design your logo according to you

5.  KEEP THE BRAND IMAGE IN MIND

The principles by which a customer generates a brand image are unknown. They are very subjective and not very quantifiable values, but you have to guide him a bit in this figurative mental process. So it is vital that the client empathizes with the logo at first glance. An effective campaign will always be better than a repetitive and tedious one.

6. INTERACT, CONNECT

It is advisable for the history of a brand to be able to use social networks to tell stories. For example, use Instagram to run sweepstakes where children are asked to draw your brand to create that emotional connection between brand and consumers or ask your customers to know how satisfied they are with your service.

7. AVOID CHANGES EVERY CYCLE

Changes in the logo and, above all, in the company, in general, must come basically from the internal character of the entity. The changes must happen due to a change of course or an important extension of scope, or renewal of the formula. It is very difficult to anticipate these changes when designing a logo based on a current brief. At Brandesign we do not recommend a restyling change without there having been a structural change or repositioning of the different brand. We recommend our article: What is rebranding and when to use it? Clients are receptive to moderate changes, so investing in a considerable modification can be a good measure for the target to see with good eyes the entity's progress process.

8. TAGLINES OR CLAIMS

If we decide that there is a slogan or tagline that goes next to the logo, depending on the campaign or the product to be sold, it will be easier to understand. That it hits the consumer quickly. It is also important that the claim is closely linked to the brand. In this way, it is possible for the client to link its value to the logo itself. It is recommended that this emotional and persuasive message is accurate and avoids the conception of misconceptions by the end consumer. This type of claim can be a great resource to generate some loyalty.

There are great designers in branding agencies who deal with the design of these principles. It is a task that requires a lot of tact, dedication, and effort. So it is appropriate to let yourself be carried away by these professionals in the sector, such as We at DesignFier