Article writing tips

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The above heading options are called "blind":

 they have no specifics and it is impossible to understand what the text is about. The only thing worse than such a title can be the absence of a title at all.

 

 

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The title should reflect the general meaning of the text - the user should understand what it is talking about.

 

How to write a good headline is a topic for more than one article. Before you write your headline, ask yourself the following questions:

 

  • Who is the text for? Who is the target audience?
  • What is the essence of the article (in three to five words)?
  • What benefits will the reader get from reading the article?

 

All this needs to be reflected in the title. Often, the final version is obtained after the article itself is finished, so do not be discouraged if it does not come out right away.

More keys. Even more keys

If your article does not make it to the top of the search engine, all efforts will be in vain. Don't skimp on key phrases. Especially the high-frequency ones.

 

Even if the keys are not quite in the subject and violate the grammatical rules of the Russian language - it's okay. Who cares about these rules at all, except for graduates who take the exam? Let the phrase be slightly clumsy, the search robot must understand it. The reader will understand.

If serious

There is a heated debate about SEO, and some sites still have articles dotted with bold keyword phrases. They hurt the eyes and are irritating.

 

Copywriters dodged as best they could to embed the key in the direct entry into the text, no matter how clumsy it was.

 

It's not all bad today. Behavioral factors come to the fore: texts are written for people, not for machines, and the machines themselves have become smarter. Therefore, the keys can be paraphrased, words can be changed in places - in general, everything can be done to make it look harmonious in the text.

 

The following services will help to check the density of keys (nausea): Advego, SeoTxt.com, Istio.com... Optimal rates are between 3 and 7%, although these figures are very approximate.

 

If the nausea is less than 2%, the article will turn out to be poorly optimized, if more than 9%, it will fall under the sanctions of search engines for over spamming.

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Do not worry about the design of the article. Bold, italic, paragraphing ... All of this is secondary. The content is what matters.

 

The reader primarily needs information. It will not pay attention to the font, whether there is a red line there and what alignment you have. He will read your text anyway, even if it is as solid and harsh as a concrete slab.

If serious

The text "brick" (aka "sheet") is a mockery of the reader. The article should be comfortable to read. We already spend most of the day at the computer, why even more cripple our eyesight with a difficult-to-perceive "brick"?

 

If upon opening the site, the reader sees solid text, he will close the tab faster than reading the first line. Even if your text is a hundred times useful and expert.

 

Therefore, do not forget that:

 

  • the text should have a clear structure;
  • the font must be sans serif (Arial, Verdana);
  • paragraph volume - 4-5 lines, you can alternate short and long paragraphs;
  • paragraphs are separated from each other by an empty line
  • the text should have accents - highlight the key points in bold or italics;
  • no red line and no center alignment.

 

 

 

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