Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like https://www.skymarketing.com.pk/islamabad/capital-smart-city/.
Content, whether in the form of blog articles , videos , ebooks, guides, infographics , etc., is the key component of your Inbound Marketing strategy.
If you are looking for better ways to optimize your Content Marketing strategy, we have created this list to correct the most common mistakes when reviewing and approving content.
- Find the right time to give feedback
One of the keys to improving content production is time management. Everyone knows the risk of reviewing work when it is very advanced and not having the time to correct mistakes, but it is equally dangerous to review and make corrections ahead of time when you have a creative process.
As a manager you need to make sure that the content in your charge is complying with the requirements and that usually translates into checking with your content creators quickly and often.
But reviewing too quickly can disrupt the creative process and break the cohesion necessary to create compelling content.
It is best to define your expectations in advance and give feedback in a draft, rather than being on top of the team creating the content. Otherwise you will be wasting too much time for each piece of content.
- Contextualize your feedback
Once a piece of content is ready for review, you have to specify the type of feedback you need, thus saving time and frustration. Vague questions like "What do you think?" or "How can it be improved?" they're going to get just as vague responses.
Instead, specify the areas that require feedback and those that do not. For example, if your team is working on a video testimonial, work on feedback on the content, rather than burying yourself with topics like color correction or audio mixing.
Contextualize the feedbacks and focus on what needs to be reviewed to make everyone's work more efficient.
- Give action-focused feedback
The point of reviewing a piece of content is to improve it, not to emphasize the flaws of the project or the person who made it. Good feedback always suggests actions to take.
One way to ensure that your feedback is focused on action is to make sure it is specific to an issue that needs to be resolved before taking the next step.
If there is something you don't like, ask yourself why and what you would do to improve it.
- Separate the review and approval processes
Asking for feedback is different from asking for approval, so one way to practice healthy reviews is to separate the two into separate processes.
Not everyone who needs to review has the power to approve and not everyone who has the power to approve needs to be involved in the first reviews.
Keep the review process tailored to specific stages of the creative process and only when it is approved will the others involved be able to pass judgment.
The review should try to change and shape the content, while the approval should indicate whether the content in question is good enough to be published.
Use a tool that gives you control and automation in your delivery, review and publication processes such as: Content Tools.
- Minimize the number of people involved in the process
If you've followed the steps above and received helpful feedback to prepare your content for the final approval stage, the last thing you need is six different people needing to give the job the go-ahead.
This is precisely why you separated review and approval, so that your content arrives in better shape and only needs the approval of one person before being published.
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