Whiteside joked he was"trying to receive his NBA 2K score upward "

2K has fostered this green-light-obsessed community which behaves almost as if the made basket doesn't count for 2K MT as much in case it is not a perfect release. And everyone who has ever really played any sort of hoops understands that a made basket--even if it goes in such a...

On his 2010 debut album Thank Me Later, Drake rapped,"I swear music and sports are so interchangeable, cause we want to be them and they want to be us." A decade later, in a world where the intersection of mediums is more possible and notable than ever before, this mixture of the internet, rappers, designers and ball players has created an ecosystem that allows for collaborative art and entertainment to be commercially accepted at an unmatched speed. NBA 2K21 sets the bar for cultural mashups from the world of gaming, where everybody wants to live in one another's worlds -- and there's no place you can make that fantasy come to life more vividly than within the name. "My entire thing at 2K now is hoping to put every one of these individuals -- fashion, sports, music, gambling and these cultural extensions -- collectively, and understand how we could be a stage for these," says Ronnie 2K, the Face of NBA 2K. Well it's truly grown into a phenomenon of its own, infiltrating the real world unlike any other franchise. By way of instance, following a 12-block match in 2015 against the Chicago Bulls, Miami Heat Center Hassan Whiteside joked he was"trying to receive his NBA 2K score upward "

Now, 2K has its own professional Esports league, and this will be backed by the NBA. So are high-profile entertainers like Atlanta rappers Lil Yachty and 21 Savage. Spike Lee has led an installment of NBA 2K's cinematic story mode. Jay-Z after curated its soundtrack, which has run the sonic gamut in Drake all the way to U2. Now, with the inclusion of in-game clothes drops, top streetwear designers are injecting their own custom made bits, available through the various apparel shops in NBA 2K's neighborhoods. From the video above, some of those designers talk to working on the match while showing off in-game footage of Tracey Mills sporting his own label Visitor on Earth, Ben Baller in Chinatown Market, Zack Bia in Eric Emanuel and Ronnie 2K in Concepts. The aspect of community has become overwhelmingly essential in the game and developers have given users opportunities to invest real money on electronic money which can be used to improve an avatar's basketball skills or buy virtual drip.

Three decades back, we had Don C and Jerry Lorenzo kind of lead the way as our two brands. We only saw that people really liked wearing those brands in our game and Buy NBA 2K21 MT trying to stand outside. So then we wanted to provide them more choices, but we wanted to become a platform for aspirational people in the fashion world, so you while we'd Don, who is clearly extremely built-out previously, we kind of took a flyer on Chinatown Market last year -- and obviously they have turned into a massive brand in the previous few years. I feel the same way about Eric Emmanuel. Tracey is actually a great example too.