Property administrators provide support at the time of sale
Companies have specialized professionals, who streamline the process and give more security to the negotiation.
To solve a legal problem, it is necessary to hire a lawyer, a professional graduated in Law who has all the knowledge to resolve issues in court. When a baby is sick, parents look for a pediatrician, a doctor who specializes in caring for children. In real estate, this logic is not always followed. “Many people who decide to sell their property try to negotiate on their own, which can be a risk”, says Bárbara Silva Freitas, responsible for the financial area of PRIMAR Administradora de Bens.
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The negotiation of a property must be taken seriously. Selling the property without the help of a real estate agent who works with a trustworthy property management company is more difficult and involves some risks. “The owner waits longer to make the sale, as their advertising channels reach a small audience. In addition, there is less possibility of viewing the offer on the internet, as the ad is not linked to any real estate, and it is necessary to receive strangers to visit the property without the presence of a broker, which is not advisable”, he observes.
Lack of experience in the real estate market can also hurt the business. Those who do not work in the field have difficulties to formulate the final sale price, even doing a survey on the values of real estate in the region. “The administrator knows the neighborhoods, the price ranges and has professionals trained to assess the property and indicate the best value. Thus, the owner can establish a fair price, without losing money and not having the property stranded because it has a value above market value”, he explains.
The documentation is a separate chapter, which leaves many people with their hair standing on end. The entire bureaucratic part must be carefully analyzed to ensure a safe negotiation for both sides. “It is necessary to check the status of the property's documents. It must be registered in the name of the current owner, the registration must be correct and up-to-date and the deed must be registered at the General Property Registry office in the region. When the assets are under the responsibility of the administrator, all documentation is updated”, he emphasizes.
Bárbara, PRIMAR's administrative director, reminds that the contract must be clearly written and contain all the clauses that validate the negotiation. Copying templates available on the internet is a costly mistake. “The internet makes life easier in many ways. However, in this case, it must be viewed with suspicion. There are several different types of contracts on the network, but it is not possible to know which one was drawn up by a professional and whether he has all the information necessary to effect the sale of a property”, he warns.
At the administrator, there are people who are trained and experienced in drafting contracts, which guarantees security to close the deal. Relying on the support of a specialized company also helps to avoid holes and inconvenience. “Laypeople don't know all the rules of the game when it comes to real estate sales. For example, if the owner accepts an offer and agrees with the sale, he will not be able to accept any other proposal for the same property, under penalty of being legally obliged to sell the property to all interested parties”, he explains.
By instructing the administrator to sell the property, the owner does not need to pay money for the service. Payment is made only after the sale of the equity. The list price of the commission of real estate agents for the sale of a new or used urban property varies between 6% and 8% of the property's value. If the property is sold for R$100,000, the minimum commission will be R$6,000. “The value of the commission should be made clear at the time of negotiation between the administrator and the person selling the property. The percentage must also be explicit in the contract”, he adds.
