Facebook has been a very useful tool for the entire business world, covering companies from different fields and increasing its reach with the public. Facebook pages can be used for these companies to promote their new products and services, publish content similar to their field of activity and also for them to maintain more direct contact with the customer. With the real estate sector there is no reason to be different! It is possible that real estate companies and independent brokers create Facebook pages to publicize their business, with albums and descriptions of available properties, considerably increasing the view by potential clients. In this text, we are going to take a step by step on how to advertise properties on Facebook. Follow with us!
Create a business page
Creating a business page via Facebook is simple and takes just a few minutes. First, go to Facebook and click on the “Create a page” link, the button is located at the bottom of the website. When doing this, you will find an interface with several options, such as “Local or local business”, “Company, organization or institution” or “Brand or product”. The option for real estate deals should be “Local or Local Business”, where the “Real Estate” category will appear. Fill in the fields with the data and click on “Start”. Just follow the instructions given by Facebook. Then, insert your company's profile photo, create your description and, finally, determine its address on the social network, such as “Facebook.com/Example”.
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Page created!
With the creation of the page you will be able to publish the content you want, from presentation texts, curiosities about the real estate market and the properties managed by you. The tip is that for each property you create a specific photo album (Click on “Photos”, “Album” and “Create Album”), where you can put a general description of the properties and specific captions about each photo posted. Look for relevant, well-lit and focused photos, so that customers can see the property in its entirety. Always encourage likes and shares in your texts.
Getting followers
It's no use creating a Facebook page and posting content if it has no followers and hasn't received a relevant number of likes. The page needs people to see your posts! To do this, promote the page among your contacts, through emails and through your personal Facebook page, sharing the posts you made on the business page. In any promotional material, put the words “Like our page on Facebook. Address X”. The view of your properties depends on the highest number of likes on your page.
Promote website and boost publication
If you are not getting likes through your own promotion, Facebook offers this sponsored links service. It will show several Facebook users, who are not among your contacts, the existence of your page so that it can be liked. The amount paid to Facebook will be proportional to how many likes you want to earn per day and how long the ad will run. In addition to promoting the site, there is also the “Boost Publication” service, which can, for example, disclose to more people besides your contacts, the photo album of your latest real estate release.
