What is App Store Optimization (ASO)?

What is App Store Optimization (ASO)?

App store optimization is the process by which app developers modify their app listing in a given store (App Store or Google Play Store) to have high visibility for common searches.To get more news about Aso Reviews Optimization, you can visit aso700.com official website.

Whether you are creating an app for the App Store for iOS devices (Apple) or the Google Play Store (Android), there are several different things to consider when looking to optimize your app’s listing in each particular app store so that it can perform well in their given search algorithms. Throw a lot of what you know about SEO when it comes to traditional search engines, as these algorithms work a bit differently compared to Google, Bing, and others. App store optimization, at its core, is a fairly simple task with only a few options where a developer has direct control.
How do you optimize your app store listing for search?

apple app store optimization1. App Title
The most important thing for your app when it comes to app store optimization is the title of the app.

Some things to note:

Limited to 30 characters for Apple App Store and 50 characters for Google Play Store.
Include a keyword if at all possible, but don’t force it.
Keyword stuffing can get you banned (Apple’s App Store is very strict).

2. Subtitle (App Store) or Short Description (Google Play)
Subtitle: The intention for this section of your App Store listing is to summarize the app in a concise phrase, where you can explain the value of your app in a bit more detail as opposed to the title itself. You are also limited to 30 characters for the subtitle, so make sure that you are utilizing the correct keywords and phrases that are effective for search, but not being too long-winded.

Short Description: Google Play Store allows developers to include up to 80 characters for the short description, and users are able to expand the selection to read a full description if interested.

3. Icon
An icon is typically the first thing a potential user will see when searching through apps on the App Store, so it is imperative to make a great first impression with something simple, yet easily recognizable. Think of the Facebook or Twitter logos, these are very simple designs but are carried throughout the app experience, being utilized in their website logos and color scheme. It is also important to avoid sizing issues, so you would want to avoid having lots of text in the app logo since it renders very small on a phone or tablet.

4. Description
There is a big difference here between the Apple App Store and Google Play Stores, in that the description field has an effect on ASO for Google Play, where it does not for Apple App Store.
5. Keywords
iOS 11 provides 100 characters to enter keywords separated by commas. You can utilize the Apple Search Ads account (which is used for paid advertising within the App Store) to perform some keyword research. Mostly, you will want to choose the most relevant, high-conversion keywords related to your app.

Google Play Store does not currently have functionality for keyword inclusion, although, you can do this by writing a well-optimized description…