Live Stream Engagement: 11 Ways To Get More Viewers


Live Stream Engagement: 11 Ways To Get More Viewers

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Live Stream Engagement: 11 Ways To Get More Viewers
Now you’ve seen how companies are achieving wins with live streaming, it’s time to build your live streaming session. These tips can be used to enhance an existing live stream program or help you launch your first live stream session successfully.To get more news about 39bet-đua chó-game giải trí -đá gà-đá gà trực tuyến-đánh bài, you can visit official website.

Set Your Marketing Goal For The Livestream
Planning and executing a successful live stream video experience will take time and resources. Before you commit to those resources, choose a key metric and goal to evaluate the success of your event. For example, you might track the number of orders for the promoted product or the number of leads generated.

Start With What Works With Your Audience
Coming up with amazing content ideas is tough! To save time, review your analytics software to see which content has resonated with your audience in the past. A customer data platform makes it easier to attribute purchases and lead generation to specific content posts. If you don’t have a CDP in place, use other metrics like pageviews, shares, and engagement time to measure what’s working.

Seek Out Product Demonstration Opportunities
As you plan your live stream experience, plan a few ways to show your product. For software, a demo with real data can work well. Even colleges and universities can use demonstrations - use a smartphone and show people around your campus. These product demonstrations can form the core of the live stream in a live shopping event. Or you can add a product demo to the end of a different event.

Invite A Popular Influencer To Join You
There’s a reason why well-known authors and actors are often asked to give keynote talks at conferences - it helps to draw in the crowds. Apply the same principle to your streaming events by inviting an influencer to join you. When you strike the deal with the influencer, invite them to help you promote the event.

Marketing The Live Stream Event Is Critical
Once you’ve chosen a live stream platform, it’s time to promote your event. You can do this by posting on your social media platforms, running paid ads, and sending email sequences to your list.

Give your audience to register for the event by clicking a link and entering email information. Once someone is registered, send them automatic email reminders to be more likely to attend.

By asking your audience to register, you get a clearer idea of how many viewers to expect. It also helps to include an event hashtag on social media. This can increase follower engagement and generate more excitement for your live stream.

Select Your Live Stream Platform
There are two ways you can run a video streaming session: use an existing social platform or set up a branded platform that you control.

Social platforms like YouTube, Facebook, and Twitch make it easy to start a live broadcast. If your brand already has a significant presence on one of those platforms, it makes sense to stream there. However, there is a downside to relying on a third party. Your audience may become easily distracted by notifications, messages, and other interactions.
Commit To A Livestreaming Schedule
Your live stream performance may have limited results when you first get started. That’s why a one-off approach to running a live stream is less likely to succeed. Instead, successful streaming strategies tend to commit to an ongoing schedule of streaming. Running a multi-year streaming show like Twitch’s Critical Role is one approach. Alternatively, consider setting up a three or part-event series tied to a specific theme like the holiday shopping season.

Use Incentives, Urgency And Deadlines To Lift Engagement
Urgency is a time-tested principle in sales and marketing. It also applies to growing your live stream engagement. Remember Bloomingdale’s live streaming example from above? The company offered incentives to encourage people to show up at the event and place an order during the event. There are multiple ways to implement this strategy: discounts, limited edition products or offering early access.

Get Inspiration From Other Live Streams
When you focus too much on your live stream engagement metrics, staying creative and fresh gets more difficult. Certainly, measurement matters (we’ll cover it in the next tip). However, engagement also requires ideas and inspiration!
Level Up Your Audio and Video Equipment
Upgrading the quality of your gear is a smart way to make your live stream come through loud and clear. Tools like the Shure MV88+ Video Kit connect directly to your smartphone for enhanced audio and video quality. It comes with a microphone, tripod, and headphones. You can also stand out with a multi-camera setup by purchasing software like OBS Studio, Wirecast, or VidBlasterX.

 

Measure And Optimize Your Live Stream
The final way to improve your engagement and conversion numbers over time is to measure each streaming event. Start with the easy to measure metrics like viewer count, activity levels in your live chat and traffic on your website. If your live stream event includes coupons or other trackable calls to action, measure those factors as well. With each live stream you run, taking 15-30 minutes to analyze what worked and what didn’t will gradually lift your engagement numbers over time.

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