The Musician’s Guide to Live Streaming
Live streaming is not a replacement for the visceral experience of a real-deal, in-person show; it’s an engaging medium all its own.To get more news about 39bet-kết quả bóng đá-kết quả xổ số miền bắc-kèo bóng đá -soi cầu bóng đá-đặt cược, you can visit official website.
In this article, we’ll briefly cover the history of live streaming and provide some helpful tips to get your started. If you’re already on the live streaming kick, you might learn something that will help take your game to the next level!
What is live streaming?
Live streaming is any media (video, audio, or both) that is simultaneously recorded and broadcast live. The difference between “streaming” and “live streaming” is that streaming is only on-demand; it has been recorded previously. Think watching a video on Netflix or Hulu.
Live streaming — while also being recorded during the performance — has an added benefit for the audience watching the broadcast and pressure for the artist performing: it has all the spontaneity and “anything can happen” excitement of a live show. And with the addition of fan interaction through most of the platforms, live streaming actually surpasses a real gig in terms of audience engagement. Viewers can chime in more freely than they could during a live show (crowd noise and all that).
A brief history of live streaming
Did you know the first live stream ever was 27 years ago? Did you know it was a live music gig? On June 24, 1993, California garage rock band Severe Tire Damage performed at Xerox PARC for the company’s employees. At the same time, Xerox engineers on campus were developing a multicasting technology called Mbone. The scientists decided to test their new tech by broadcasting Severe Tire Damage’s performance for company employees, even going so far as to sending the link to a researcher in Australia, testing Mbone’s global capabilities.
The next major development in live streaming came 15 years later, when YouTube hosted YouTube Live on November 22, 2008. Featuring appearances by pop stars like will.i.am and Katy Perry, the event was a celebration of the “YouTube celebrity,” the then-novel concept that anyone could upload a video and become a star.
While planned as an annual event, YouTube Live turned out to be a one-off experiment that was mostly scrubbed from the Internet by 2011. You see, many of the performers had never played live before, and the combined eclecticism of the artists and overall newness of the technology made for a disappointing final product that YouTube and their new owners Google were not looking to replicate each year.
Why should I live stream my music?
If you’ve never hosted music via live stream before, the big question before starting is: why bother? Why take the trouble to learn about lighting and angles and figuring out your video presence to draw in more viewers?
The simple answer is the old Field of Dreams mantra: If you build it, they will come…er, if you stream it, they will watch. Music fans want video content more than ever right now. There are only so many times someone can rewatch episodes of The Office before craving something new, and a live event has an added excitement over on-demand shows on Netflix or Hulu.
And it’s not just your current fans who will tune in. Right now potential fans are scrolling through YouTube looking for new videos. I can personally attest to discovering a few artists I hadn’t heard before after watching them take part in live stream jam sessions over the past three months. Would I have eventually found them on a Spotify playlist or from a friend’s recommendation? Maybe. But seeing them (virtually) in person in a casual setting like their living room or kitchen provided an insight into their personality. It’s endearing. Viewers love that.
What are the best live stream platforms?
With the growing prominence of live streaming, there are plenty of options to choose from when looking to host your video. So many, in fact, that it can be overwhelming to decide where to start. For simplicity’s sake — and since we’re gearing this article towards beginners — we’ll cover the free options only.
Yes, there are paid platforms for live streaming, but right now your audience is stuck at home, and many are strapped for cash. They’re also comfortable using the platforms they’re already on. Go where THEY are.
