Another advantage companies that which the NBA 2K League has, is that the game is a game that's well-known. "While Esports may be difficult for the average person, we're a very friendly game where players don't have to NBA 2K22 MT enjoy watching our games. If you are a basketball fan, you'll understand it," Donohue highlights.

Advertising within the game itself is also established. "It's totally normal to watch an NBA game and to see courtside signage as well as companies integrated into the game like this, it'd be odd not to notice that." As Donohue points out, it permits partners "to become a part of the game's virtual reality."

The NBA 2K League is a highly-rated and profitable game thanks to the fervent community of fans. However, Donohue says "we think we're only scratching the surface." He highlights the 1.9 billion followers of the NBA on social media, as a large potential pool.

Then there's the matter about the possibility that NBA 2K can operate as a gateway to engage new fans in basketball generally this is something Washington Wizards owner and media mogul Ted Leonsis has theorized. Donohue is an excellent example of this, and it's not too far away from where I live. My son was playing 2k and suddenly he appeared before me. He started quoting from the Warriors roster, Steph Curry, and Buy 2K22 MT I was like "How can it be that he is up until 10 o'clock in the night to take in these games? He's 7 years old!" He's studying all about 2k and who's a good player based on their ratings in 2K.