Why do changes needed for business?
If everything is running smoothly then there is no require for changes in business. But if anyone have biggest problem with ecommerce development then certainly changes is required. Some of the changes in the website will surely bring new opportunities and also they bring new challenges for web designers. E commerce business must address these changes if they want success in their business.
Some of the challenges that have to be faced
There are some of the challenges which cannot be ignored and designers must create new application to improve the business. Some of the challenges are,
- Integration challenge – more and more of applications will live outside the firewall. There is huge expand in development than in past. Modern system may use things like SAAS based CRM system and also host their website on clouds. This will try to improve flexibility and also create challenges for web developers. So one must always try to create web application that can integrate with other applications.
- Over saturation challenge – there was time when app store rolled out and there was huge demand for mobile app developers and also there was huge competition. The same thing was happened with web applications and the market is over saturated. Users of this web application will have more options ever than before and as the web developer one will also learn how the applications will stand out
- User experience challenge – over saturation will always bring the spoiled users. And by making use of easy accessible, simple application and user expectation have risen dramatically. All the users will expect the same level of simplicity that they have in mobile apps that they use every day.
- Speed challenge – As all the mobile apps will have fast access most of the users will not have patience to make use of slow application. 40% of the people will abandon a website which will take more than 3 seconds to load. This will put the business in tough spot as most of the users will demand for rich application.
- Security challenge – most of the people will like to have improved version of security in their application. A recent studies estimate that about 96% of all the web application will contain serious vulnerability.
The fact that most of the people do not know is that application security is becoming more complex but also the developer will try to build some sort of security for the application. It is biggest challenge for web developer to keep up to date with evolving application security threats and also to keep each layer of application secure.
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Designing of website will have huge impact on e-commerce website that helps to make or break the business. One must always concentrate on improvement of website. The initial wording of the website must be perfect as the users will spend only few seconds to read content and form their opinion about the website in their mind. Hence, because of this, content must have few catchy words in them and also must have good web design.
Things to be involved for creating best website
If anyone wants their e commerce website to achieve all business goals then being web designer one must create smooth and seamless shopping experience for their users and must also create easy and quick steps for purchasing and payments. One must also try to avoid common mistake of focusing on embossing the website instead of working on it practically. When making design of e commerce website one must always concentrate on the priority things and not the beautification of website.
List of 10 website best practice for e commerce website
- Make easy and simple web design structure – one must always try to design the website in such a way that the user must not feel complicated in making use of it. All the layout and navigation keys must be placed in proper position and it must be easy for the users to use it. One must just access the website through few clicks and must have better experience.
- Call to action button and sign up forms must be added – if the customer is interested in product and service and if they are satisfied by the catchy designs of web page then one must make call to action button and these buttons will help to grab the attention of users. Sign up forms which are added to website must be simple and in concise form and it must have the details of email id of user, contact number and password column.
- Add breadcrumb navigation for website – this must be added in all the ecommerce website and it will keep the user glued on website and also helps the user during payment process.
- Add unique content for website – to seek the attention of user one must always try to add unique eye catching content to their website so that more number of users will be attracted towards website.
- Use browsing history – E commerce website must be designed in a way where the user can make use of browsing history foe viewing range of related products.
- Make use of cards on ecommerce website – one can make use of cards in e commerce website and it is developed as new trend.
- Make use of material design and flat design – flat design is best for simple websites and material design is best for complex ones.
- The website should be fast – one must be sure in designing the website and it must not lag or hang up in middle.
- Add best check out experience for users – many of the website will have problem with this and all the web designers must concentrate on this.
- Use eye catching typography for website – one must always tries to attract users by making use of different techniques. One can make use of typography for grabbing the attention of uses.
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