9 tips for working with reviews on App Store and Google Play
Well-managed replies to reviews will increase the app’s rating, contribute to product development and influence user loyalty.To get more news about Aso Reviews Optimization, you can visit aso700.com official website.
App rating and install conversion
Playtika, a digital entertainment company, notes that, thanks to responses to reviews, the rating of the Slotomania app increased by 0.7 points, and the install conversion rate by 15%. As a result, the number of app installs increased by 2000 per day.
According to research by Apptentive, changing the rating from three to four stars can increase conversions on the App Store by 89%. And from three to five stars by 97%.
Apptentive also notes that 90% of users rate a new app based on its rating, 79% of consumers check ratings and reviews before downloading, and 55% look at ratings and reviews before committing to an in-app transaction. If users notice that the developer does not reply to negative reviews, their motivation to download the application will decrease.
That is, thanks to replies to reviews, the app’s rating grows, which in turn contributes to an increase in install conversion. The rating appears both next to the icon in the search results and on the application page and develops social proof. Users will have more confidence in a highly rated app, which means they will be more motivated to download it.Reviews are indexed on Google Play, although now they influence the position of the app in search results less than a few years ago. These screenshots show you how to correctly phrase the replies and include keywords in them.
For example, in the reply on the right, the developer included the word “games” twice. In the middle reply, they included the names of the cities where the user called a taxi.You can use reviews as an additional optimization tool and add keywords into replies when appropriate. At the same time, it is important not to lose meaning and convey the necessary information to the user. Read more about app optimization on Google Play in this article.
Product development
Analyzing reviews regularly helps you find growth points for your app. By reading user reviews, developers understand user needs and desires and receive insights on how to improve the product. It is important to analyze reviews after updates, since the rating of the application often drops if users have problems due to updates. For example, according to users, Instagram began to “crash” and “freeze” after the update.
