How to Use AppTweak Before Your App Launches in the Stores
At AppTweak, we continuously strive to develop the #1 ASO tool that helps you at every step of your app or game’s life cycle. This remains the case even when that app is not yet in the stores! In fact, we recommend you undertake a considerable amount of preparation and consider many elements before even launching your app or game in the stores.To get more news about App Optimization, you can visit aso700.com official website.
In this blog, we will present the different ways you can use AppTweak to boost your ASO strategy even before your app or game has launched in the stores.If your app is not yet in the stores, it will also not be found on AppTweak. However, this doesn’t mean you can’t use AppTweak to gather the necessary insights to make important decisions and prepare for your app launch. In fact, the best way to do this on AppTweak is to use another app - preferably one of your competitors - to gain access to the most relevant information. This allows you to not only access all of AppTweak’s valuable functionalities and features but also to stay as close as possible to your own app when working on keyword and creative optimization.
Choosing the best category for your new app is a difficult decision that should be made before even launching your app in the stores. So, how should you decide which category is the most relevant? And how can AppTweak help you make the best choice?
The first element to consider regarding the best category for your app is your competitors and the category (or categories) they have picked. By using AppTweak’s Analytics feature to highlight the category picked by similar apps in terms of functionality, theme, and features, you can have a better idea of how to position your app in the stores. You will often see that similar apps can be found under the same category or set of categories, which will already narrow down the relevant categories you should choose from to pick the right category for your app or game.
The second step is to analyze and familiarize yourself with the specific categories you are considering for your app. With AppTweak’s Market Intelligence feature, you can learn which categories experience the largest growth in terms of app downloads and revenue estimates. The feature can help you determine seasonality trends and also understand a category’s level of competition so you know how difficult it might be to rank highly in that specific category. As a result, it is very beneficial to uncover all of these category insights before launching your app.
Let’s say that for a new Match 3 Puzzle game, you are hesitating between choosing the Games-Puzzle category and the Games-Casual category as your primary category. As shown below in Market Intelligence for the United States, the Games-Puzzle category experienced higher growth than the Games-Casual category in terms of downloads and revenue throughout 2020. However, the total number of downloads was much higher in the Games-Casual category. Additionally, the number of downloads needed to reach the top of the category is much higher for Games-Casual compared to Games-Puzzle (except for downloads to Top 1). This means that your game would rank higher in the Games-Puzzle category than in the Games-Casual category for the same number of downloads (except for the #1 position).
To go a step further, you can look at which apps rank highly for keywords that are particularly relevant to your app, as well as which categories those apps have chosen. For example, looking at the top 10 ranked apps for the keyword “puzzle” on the US App Store, we see that each app is part of the Games-Puzzle category - each game has selected this category as either its primary or secondary category.
