Is a Utah gymnast providing a glimpse into the future of college athletics?


Sydney Soloski has created a YouTube vlog as a senior as a way to give fans an insider’s perspective during a unique season, but also to build a brand and increase her earning potential for when she is allowed to profit from her name, image and likeness.

By Trent Wood Mar 29, 2

It starts with Sydney Soloski sitting in her room. She smiles as her name flashes across the screen and welcomes viewers to her YouTube channel.

Week after week this gymnastics season, Soloski — a gymnast at the University of Utah in Salt Lake City — has posted vlogs on YouTube, giving fans a sneak peek into the goings on before and after meets.

Each video is unique, centered on that week’s meet, but large cups of coffee usually make an appearance. Fellow Utah gymnasts are usually shown laughing, joking or otherwise meandering about and video of Soloski competing is always a highlight

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