Because regardless of the opinion, this remains 100% a business and marketing maneuver.

Just because it's the EA name attached to it. Same would happen if it had been Epic or Activision. If CDPR, Valve or any other cherished company did exactly the same, remarks would be wholly different. Edit: Sony did the exact same and the Madden nfl 21 coins overall reception on those comments are mostly positive. Stay fresh, Reddit. I really don't think so. If their main customer base is African American is does not make sense to market to them at the moment. As they won't be spending at this time, as games isn't on there minds right now. Not about respect imo. More or less they're not moving to the stores right now to make purchases. Now using advertising they can use this as a show of solidarity with this market. Maybe this is the cynical part of me. A wonderful gesture, but are not these the very same people who censored Colin Kaepernick's title from a song in one of the past Madden games?

I'll preface this by stating I do not think that it's a terrible thing for them to bring awareness to the issue. It's significant that it can not just be dismissed by looking away from it. With that said, I do possess a certain amount of doubt towards multi-billion dollar multinational corporations paying lip service to significant social problems. They're in the best possible place to do more than just put out a press release or public statement. Obviously, as a philosophical business they are under no duty to do so, and it rings hollow when they attempt to stand in solidarity with all the common people. Currently there are businesses out there that are doing things and this is the time to highlight those efforts; to show that they're more than just words.

That said police brutality isn't just something that a company like EA throwing money at the problem does much towards fixing. At best they place money towards the attorneys and groups that struggle to see justice after the fact or lobby to get laws changed that in the present government won't. It has systemic difficulties within authorities of not reporting their own and holding them accountable instead staying quiet and with the authorities unions which allow it all to occur or in ways even promote it by the repercussions being a slap on the wrist followed by being hired in another precinct showing them there's no consequences. Before even getting to laws and rulings like qualified immunity which protect abusive cops and allow them to abuse their power freely. The majority of that EA and many capitalist businesses are not able to perform all that much about making it unfair to state they're in the best possible place to do more.

The ones at the best possible position to do more are the assumed good cops by no longer staying quiet and enabling bad cops to eliminate their misuse of power or voting for superior direction for their marriages which won't enable the behaviour. However, of course it is just words. Businesses will only ever do these things once public opinion has turned one way. Because following decades of corporations doing things for the wrong reason, people are extremely cynical. Even if all corporations stopped doing things wrong, it'll take a long, long time for that picture of corporate America to lose its tarnish. Part of what we might do is elect politicians who promise they'll hold these corporations accountable. It probably won't happen alone. This could be much easier if a person like this could run for office .

Because regardless of the opinion, this remains 100% a business and marketing maneuver. If they really wanted to do something positive, they could do it without advertising their merchandise while doing this. As it's not genuine. This is not any different than the coronavirus commercials. They could have said nothing at all. Instead, they brought positive attention to the protests. That's good. Solidarity or else they realize a nice chunk of the audience is preoccupied with something more important than a damn videogame? Man. These remarks really highlight the nihilistic character of reddit users. Yes, this is a company. Yes, it has something to do with marketing. However, Jesus, can't we be glad that companies are saying something? Do you not know just how much of an impact this could create? In the cheap Mut 21 coins event the firm ignored the circumstance, it might give every checked out thoughts the idea that what is happening is ordinary and routine.